EFFECTIVENESS OF PRICING POLICY AND PROFIT PLANNING IN NIGERIAN ORGANIZATIONS: (A PERFORMANCE APPRAISAL OF SOME SELECTED MANUFACTURING FIRMS).

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NUMBERS PAGES:- 80  / RESEARCH TYPE:- PROJECT  / AMOUNT :- ₦2500



ABSTRACT
This project investigate on pricing policy and profit planning in a public company. A case study of vintage Nigeria plc ijanikin Lagos and Ojukwu pen farms igbesa Ogun state. This therefore bothers on determining how pricing policy and profit planning are made in some public companies. A company's survival and profitability depends upon its pricing 'decision. Every individual is interested in prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this researcher work is to lay emphasis on the importance of pricing in order to achieve a target rate of return on capital invested by the organization, to show or demonstrate how pricing can be used to maximize the contribution of the enterprises, yield from the products or services sold in the market. The literatures were reviewed. The researcher made uses of both primary and secondary data, which were collected using questionnaire administration, personal interview, written materials or work of other researcher in the form of journals, textbooks, handouts. Seventy (70) questionnaires were sent to the case study, but the researcher was able to collect back fifty six (56) and hypothesis formulated were tested. Finally, the findings were summarized and based on the findings of the study, it is recommended that: The company should put into consideration aggregate demand that is, forecast, what aggregate demand will be in the next planning period. Before' fixing the selling price for the company's products, the overall corporate object, project maximization must be put into consideration.

TABLE OF CONTENTS
Title page - - - - - - - - -i
Approval page- - - - - - - - -ii
Dedication - - - - - - - - - -iii
Acknowledgement - - - - - - - -iv
Abstract - - - - - - - - -v
Table of contents - - - - - - - -vi
CHAPTER ONE
1.0 Introduction - - - - - - - -1
1.1 Background of the study - - - - - -1
1.2 Statement of the problem - - - - -5
1.3 Objective of the study - - - - - -6
1.4 Test of hypotheses - - - - - - -6
1.5 Research questions - - - - - - -7
1.6 Significance of the study - - - - - -8
1.7 Scope of the study - - - - - - -8
1.8 Limitation of the study - - - - - - -9
1.9 Definition of terms - - - - - -9

CHAPTER TWO
2.1 Introduction - - - - - - - -11
2.2 Pricing And Pricing Decision:
2.3 The Importance Of Pricing
2.4 Objective Of Pricing
2.5 Factors Influencing Price Determination
2.6 Pricing Approaches
2.6.1 Full Cost Pricing Or Absorption Cost Pricing System.
2.6.2 Marginal Costing/Direct Cost Approach
2.6.3 Return On Investment Pricing
2.6.4 Pricing Special Orders/Differential Cost Pricing System.
2.6.5 Conversion Cost Pricing
2.6.6 Time and Material Pricing
2.6.7 Minimum Price Method
2.6.9 Other Pricing Methods/Approaches.
2.7 Pricing Policies
2.7.1 Cost Oriented Pricing
2.7.2 Demand Oriented Pricing
2.7.3 Competition Oriented Pricing
2.8 PRICING STRATEGIES
2.8.1 Pricing Strategies Of Small Scale Manufacturing Firms.
2.8.2 Strategies For Avoiding A Price War
2.9 Profit Planning
2.9.1 Advantages of Profit Planning
2.9.2 Limitation Of Profit Planning
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 Introduction - - - - - - - -36
3.1 Research design - - - - - - - -36
3.2 Area of the study - - - - - - - -36
3.3 Population of the study- - - - - - -37
3.4 Determination of the sample size and technique- - -37
3.5 Sources of data - - - - - - - -40
3.6 Method of data analysis - - - - - - -40
3.7 Validity of the test - - - - - - -41
3.8 Reliability of the test - - - - - - -41

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS - - - -
4.0 Introduction - - - - - - - -43
4.1 Presentation of data- - - - - - -43
4.2 Analysis of data - - - - - - - -44
4.3 Test of hypothesis - - - - - - -54
References - - - - - - - - -35

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings- - - - - - -58
5.2 Conclusion- - - - - - - - -61
5.3 Recommendation - - - - - - - -62
Bibliography - - - - - - - -65
Appendix- - - - - - - - -68